3 music videos and why i like them...

In Vampire Weekend's 'Diane Young' (2013), directed by Primo Kahn, the band highlights the vices of the modern era in a clever and satirical way. I really like this music video because it is full of metaphors and symbolism: the smartphone, the global coffee addiction, drugs and parties are all prevalent themes that are cleverly hinted at during the video. All topped with the obvious theme of dying young ('Diane Young'), this video has character and a strong message at heart; to do what ever makes you happy no matter the consequences.



The next video is 'Sweater Weather' by The Neighbourhood. I love this video because of the sepia camera filter and close to perfect editing resulting in a tasteful yet powerful video with excellent choreography to the music. The directors, Daniel Iglesias and Zack Sekuler, have done a commendable job of capturing the spirit and ideologies of the band, edgy and rebellious yet strangely grounded and normal. The bright colours of L.A. are supressed by the sepia filter and turns the bright and vibrant streets of California into something strangely cold and hostile. That is another reason why I really enjoy this video, because it challenges the norm and disregards the stereotypes.


 
The last video I have chosen is 'Girls' By The1975. Filmed in a studio in L.A. during their 2013, US tour, The1975 made this video with comedy in mind. Critics and fans had pointed out that all of their videos are not filmed in colour and are dark and moody in nature, so the band decided to make a video that was so outrageously different to them as a band and to the expectations of their audience. The video is quirky, colourful and very camp throughout, it is a satirical piece reflecting on modern pop mixed with retro themes as well as being a visual representation of what they jokingly believe 'Girls' are like. In the video, the band members are replaced by scantily clad, female model equivalents that cause mischief and conform to stereotypes old and new, furthermore, the theme of voyeurism in this piece is highly prevalent, highlighting how the video appears to ironically fall into the pop genre (which is intentional satire).